Online Reputation Management is becoming one of the most popular SEO related services online today. With hundreds of Reviews sites, thousands of complaint sites, millions of blogs & forums, there are countless ways a consumer to vent their anger about a business or service online. All of these facts make it inevitable that a business will at some point have online complaints or bad reviews that rank high on Google. From local pet stores to online dating services, no business is immune to bad online reviews.
Since online review sites are not held liable for content a user posts to their site (per the Communications Decency Act Sec. 230), it is nearly impossible to force websites to remove bad content that a user posts. The best option for anyone facing bad reviews online that rank high is to bury the offending web links deeper within search engine results. To do this one must launch a reverse search engine optimization campaign (Online Reputation Management).
By creating new content (web pages) and promoting existing content about the company or individual, and using SEO tactics like link building, you will be able to manipulate Google and other search engine results, making the Good links go above the Bad links.
Link Building is one of the most important ingredients to a successful Reputation Management and SEO campaign. Link building is the process in which you go and obtain back links to your web pages and websites. Back links are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of back links is one indication of the popularity or importance of that website or page.
It is important to use proper anchor text when building links. Anchor Text is the word or phrase linked to your URL, or web page. This text defines the page that it links to, both for human eyes and for search engines. Ideally you will use the phrase you most want that web page to rank well for in the major search engines, and also a phrase that compels real people to click through and read the page.
As an example, this is Anchor Text: Blog Posting Service. That phrase tells Google that the page is all about Blog Posting Services. Using this phrase as the Anchor Text makes this page more likely to rank for that phrase.
There are many ways to obtain back links for the purpose of link building. One of the most popular ways is to use a link building service. A link building service will help you obtain quality back links that will help you boost your websites popularity and strength. For more information on link building check out some link building tips blogs online.
